Free marketing guides & videos
Over the years I've written up most of what I know about getting a small business found online - search engine optimisation, link building, local marketing, keeping a site healthy - and put the lot out for free. It used to sit behind a Patreon, but that's wound down now, so there's nothing to pay and nothing to sign up for.
The written guides are in the guides section, video versions of a lot of them are in the videos section, and there are a few more bits on my YouTube channel. Most topics exist in both formats, so you can read or watch depending on which you get on with better.
A few good places to start
If you're not sure where to begin, these are the ones I'd point most people at first:
- Keywords & keyword stuffing - using keywords so Google understands your pages, without tipping over into the overuse that backfires
- Finding backlinks - where good links actually come from, and which ones to leave well alone
- Targeting specific areas - getting found by customers in the towns and regions you actually cover
- Using AI effectively - where the current tools genuinely help, and where they'll quietly damage your site's credibility
- Google Business - setting up and tidying the Google Maps listing that a lot of local searches lean on
- SEO checklist - a practical, prioritised run through the jobs worth doing, roughly in the order I'd do them
The kind of advice it is
It's all the sustainable sort - the kind that keeps working after Google's next algorithm update, rather than the shortcuts that get sites penalised a few months down the line. It's also written for how search works here in the UK, which isn't always the same as the American marketing advice that makes up most of what you'll find online.
The aim is for you to understand what your customers are actually searching for and how to give them that, so the site earns its rankings honestly rather than through anything you'd have to undo later.
It's aimed mostly at small business owners who want more enquiries from their website and are willing to put a bit of work in, but who'd rather have a sensible direction to head in than wade through jargon or try random tips off YouTube. You don't need to be technical - if you can write about your own business, you can do a fair bit of this yourself.
If you want a hand with it
All of it stays free whether or not you ever hire me. If you do have me build or host your website, though, working through this stuff together comes as part of that - you can ask me about your particular situation and I'll help you apply the advice to it, rather than leaving you to guess which bits fit.
If you'd like a website built with that kind of ongoing support, fill in the form below.