Targeting Local Areas on Google SERPs

Targeting local areas on Google SERPs: a real-ish example

Missing out on customers from nearby towns because they can't find you when they search locally? This video walks through creating location pages using a real example - a Prestwich gym targeting folk in Whitefield. It shows you exactly how to research and write pages that work.

Rather read about this in detail? Click here to read my guide (8-minute read).

The nine questions

I've got 9 questions you need to answer about each area you want to target - stuff like transport links, local competition, what makes you different. Then I show you how to turn that research into a page that's genuinely useful, not just "we also serve X area" rubbish. One good location page a month beats ten copy-paste jobs. It works for any business where people will travel a bit for your service.

A worked example: Prestwich gym, Whitefield

The video works through all nine - how will residents get to my business, what similar local businesses exist, what makes mine different, do I have testimonials from the area, what are the logistical quirks - for a fictional Prestwich fitness studio targeting Whitefield: a couple of stops on the Metrolink, the gyms you'd be up against there (Total Fitness, The Gym Group, Gymophobics - I look them up live in the video), what a beginners-focused studio does differently from the big brands, and why the rush-hour junction between the two towns matters more than the two-mile distance suggests.

Once the research is done, I show my own shortcut: feed the notes to an AI chatbot and ask it for the outline of a page - a framework, not the finished words. The output it comes back with is decent but not great, and the video goes through what I'd fix: it still sounds like AI wrote it, the made-up testimonials need swapping for real ones from Whitefield locals, and it's missing the specifics that actually sell - pricing, equipment, opening hours, and a proper call to action. The hour or two of thinking about Whitefield is the real work, and the page then lives on your site forever, pulling in searches from that town. Copy-pasted location pages do sort of work, I've seen it, but the ones that do exceptionally well are the ones that think about the specific nuances of delivering that service in that area. The Fun at the Fair example is the real version of that demo - 21 location pages built exactly this way, in two patterns: town and city pages, plus showground pages for venues the team genuinely knows from setting up on their fields (Newark Showground, the NEC, Harrogate). They're plain text files on the Chobble template, deployed through GitHub Actions to Bunny's CDN, with the old shop's URLs all redirected so none of Google's existing index was lost.

If you'd like help creating location-specific content that attracts customers from your entire service area, send me a message through the form below and I'll reply within 48 hours. It's a flat £200/hour with no lock-in, and client reviews are here if you'd like a sense of how I work.